When your customers are ready to buy or sell, having the most up-to-date and detailed information about what other comparable properties are currently on the market and recently sold is the best way to see success both for your customers and your business. For sellers, understanding what other properties will be competing with theirs for buyers’ attention is critical in setting marketing and pricing strategies. For buyers, seeing houses that are similar to ones that they already like can help to fine-tune their requirements, set a realistic price point and get them into their dream home faster. Help customers find properties that are similar to one they're interested in so that they can work out how much they listed, sold, or rented for to use in their decision-making. When your customers see your dedication to their success, they will be more likely to recommend you to family and friends and to come back for their next transaction.